Hepp, Anna / Haubner, Andrea (2021): The adoption and routinization of digital procurement in the german construction industry: an empirical study, LFI Working Papers (No. 10), München.
Keywords:Electronic Procurement, Digital Sales, Adoption Factors, Survey
The adoption and routinization of digital procurement in the german construction industry: an empirical study
Anna Hepp und Andrea Haubner
2021
Abstract
In this study, we examine factors associated with the adoption and routinization of digital procurement in the German construction industry, building upon the technology-organization-environment framework. Analyzing survey data from 255 construction craftsmen, we conduct a logit and linear regression. We find that technological contextual factors and owner age are significantly associated with digital procurement adoption, while pressures to imitate successful competitors are associated with both adoption and routinization. This study contributes to existing research because it applies and validates an empirical framework to an industry that has not widely adopted and routinized electronic business practices, contrasting with other industries. Accordingly, this study provides researchers and practitioners with new insights to advance digital technologies in the construction industry in particular and small businesses in general.