Greilinger, Andrea (2015): Attracting young job seekers with traditional recruitment practices? — A difference-in-differences analysis, LFI Working Papers (No. 2), München.
Keywords: employer attractiveness, application intention, recruiting success, apprenticeship
marketing, apprenticeship training, occupational choice, small and medium-sized
Attracting young job seekers with traditional recruitment practices? — A difference-in-differences analysis
This paper empirically investigates whether site visits and firm presentations are effective recruitment activities for attracting pupils and for strengthening their application intentions in favor of dual apprenticeship training at small and medium-sized enterprises (SMEs) in Germany. Using a quasi-experimental study design and unique panel data set, for the first time, this paper provides information about the causal effects of these recruitment activities. Results of difference-in-differences analyses reveal that the implementation of firm presentations and site visits does not have effects on the examined recruitment outcomes. Nevertheless, SMEs have the chance to increase their recruitment success among potential apprentices with several aspects being considered, e.g., the information policy after the recruitment practices.